Arrested Development

So Instapundit notes that a New York supermarket has just put together a “Man Aisle”, to cater to the gentleman shopper, stocking “male items like beer, cereal, soda, beef jerky, hot sauces, barbecue sauces, condoms, and oh, Chock Full o’Nuts coffee” all in one convenient place.

The supermarket’s heart is in the right place, but this feels very wrong to me.

For one thing, you can only imagine the (confected) outrage if a supermarket ghettoised women in this way, putting the tampons, Ben & Jerry’s, and DVDs of Beaches all in one convenient location.

But for another, the move suggests that all male grocery shoppers are a bunch overgrown children looking for crap to graze on in between bong hits and X-Box sessions. Along with a generation of “kidults”, this is what happens when people take all their cultural cues from Hollywood movies like Ted:  an image of adult men as feckless couch-dwelling Dorito-scarfers, rather than productive, cultured individuals. It’s anecdotal, but I’ve done the family grocery shopping for over a decade now, and a lot of married/partnered male friends do the same – if for no other reason than they do all the cooking as well, and want to make sure they’ve got the right stuff.

Even for the single male market, it seems rude to sell condoms without also selling the ingredients for a nice romantic dinner. Or at least a decent omelet the next day.

Advertisements
This entry was posted in Uncategorized. Bookmark the permalink.

2 Responses to Arrested Development

  1. Glenn says:

    Quite so. Wrong on so many levels, not least of which is the fact that they didn’t bother to secure a dispensation from the super sized soda ban for the aisle. Wrong, wrong, wrong.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s