Want to make big bucks in the cookbook game? Don’t bother winning MasterChef or leveraging a long and successful career in restaurants. Snaffle a government tender instead!
Thanks to a tip from the eagle-eyed folk at the CIS, the Prick notes that the very Orwellian-sounding Australian National Preventive Health Agency has just awarded a tender – worth $189,200! – to Bauer Media (formerly ACP) for … wait for it … “the development of a health meals cookbook”.
Details are scant but this seems a very odd piece of corporate welfare indeed. Bookstore shelves are already positively groaning under the weight of various diet and “health meals”, so presumably there’s a market for this sort of thing that doesn’t need to be goosed along by a six-figure gift from the Australian taxpayer. But then again, it also appears that the Preventive Health Agency also has $83 million to get through by the end of this fiscal year (and the tender times out at the end of June) so perhaps nearly two hundred grand is a bargain.
Reminds me of the Woody Allen movie Sleeper where he is playing a 70s New York health food store owner who wakes up disorientated in the future and somebody says to him “haven’t you heard of the Steak and Eggs Diet”!
Yes, but the one that free enterprise provides on the shelves at no cost to the taxpayer have not been ideologically vetted.
Hoddle, re: the Steak and Eggs Diet. That’s just the Atkins diet, innit?